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Ndemi Road, Kilimani, Nairobi
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Cipher Taifa leadership consulting firm in the areas of planning and training.
+254 725 495 292
Ndemi Road, Kilimani, Nairobi
Mon - Sat: 9:00 – 17:00 (EAT)
411 University St, Seattle
Leadership Training – we help your organization identify and develop leadership capability aligned to your culture and organization’s priorities, and define the capability needed for critical roles.
BusinessMax
businessmax.com
November 22, 2020
Marketing/Finance
Fueling the blur of combat is a radical shift in brand growth models. Within the span of most executives’ careers, advances in technology have reshaped how consumers engage with brands. In the US and UK, more than 60% of consumers now discover products online, and 85% of millennials trust reviews from a faceless stranger more than traditional advertising. The same technology advances have dramatically altered the competitive landscape.
What’s the right path forward? Reinventing the brand growth model requires more than a reallocation of marketing budget to digital. CMOs need a reassessment of growth platforms and future brand portfolios, a new understanding of the consumer journey, a supporting strategy on data and technology. Fueling the blur of combat is a radical shift in brand growth models. Within the span of most executives’ careers, advances in technology have reshaped how consumers engage with brands. In the US and UK, more than 60% of consumers now discover products online, and 85% of millennials trust reviews from a faceless stranger more than traditional advertising. The same technology advances have dramatically altered the competitive landscape.